Calculator tips

We’ve gathered some of the best practices for creating a marketing calculator. Before you read them, I recommend you check out our best marketing calculators such as the Christmas tree calculator, Pay gap calculator or the Plastic footprint calculator.

Remember that we are building this tool in order to help as many people as we can. Hence, you may need to simplify the calculator and the text as much as needed. And of course, be ready to receive feedback from the Marketing Team™. 😉

Add a brief introduction at the top of the calculator

This will give the user an idea of what the tool is for, and why it’s important (or fun) to use. For examples, check out Social Distancing, Alien Civilization, and Second Stimulus Check.

Users must understand the input values

You need to create the calculator in a way that it will be absolutely intuitive for an average person, and the input values are things that the user knows.

For example, the users will know how often they drink coffee and whether it’s a latte or an espresso, but they won’t know how much caffeine they consume. They will know the city in which they live, but not the GPS coordinates.

Be mindful of the target audience

For example, if the main target is from the US, use imperial units as default.

The result must have an interpretation

It’s not enough that you tell the user they generate 80 kg of plastic per year, they need to know whether it’s a good or bad result. This interpretation should ideally appear in the calculator itself because not everyone reads the text.

If it’s applicable, you may add some tips in relation with the results so that the users know how to apply it to their lives. Basically, we are trying to sell the story with these calculators — not just the science behind the numbers.