Marketing calculators

What is a marketing calculator?

A marketing calculator is a calculator that people don’t search for. Instead, they find it by reading articles journalists write and post. Therefore, our primary audience here are journalists. They’re the ones we need to convince our tool is great!

Why do we promote our calculators?

We want to:

  • Increase traffic to our website;

  • Build links to our website; and

  • Build the credibility and authority of our website.

How do we choose ideas for our new marketing calculators?

Important factors:

  1. Good timing — Journalists want to write hot and trending stories.

  2. Novel/unique idea — Journalists want to write articles about something that is new and unique.

  3. Topics - Topics that are both entertaining and science based are most wanted (The Vampire Apocalypse Calculator). We want to create more physics experiments related calculators like: The Flat vs. Round Earth Calculator or The Helium Balloons Calculator. We want to avoid controversial topics like sex, alcohol, etc.

  4. Large but well targeted audience — Journalists want to write articles about topics that are important to millions of their readers.

  5. How the tool works — It should give you an individual and simple solution/exact answer to a common problem that everyone (in the target group) has.

Its nice to have an author that has credibility/expertise in that field.

Read on to the sections below learn more about the different aspects of writing and supporting a marketing calculator.