Don’t pick all of the most popular questions

Picking the 7 most popular questions might seem like a good idea as they’re very heavily searched for, but this isn’t always the case. This is because everyone else is also trying to write about them, and so we are often outcompeted.

Therefore, about half of your questions can be highly searched ones and those integral to the calculator, e.g. “How to find density?” in the density calculator, but the other half should be slightly more obscure, such as how to’s for specific questions, e.g. “How to calculate the density of 1 m^3 of water?”, or where a specific answer is required, e.g., “What is the density of 1.5 m^3 of sea water?”.

Number of question that do or do not have FS or gFAQ vs. the_question’s volume in SEMrush

This does change with our calculator’s popularity, however. If we have a tool that scores very highly in positioning (ranks first or second for its main keywords on Google Search Console), then you can write more of the high popularity ones, because Google trusts us. If the calculator is extremely unpopular, you might only want to write one or two popular questions.